presents:

Housing Collaborative Brand Refresh

At the stroke of midnight on New Year’s Eve, 2019, Housing Collaborative didn’t exist. Since 1999, it had been known as Socialserve, and it began as with a well-intentioned mission to support a variety of social services. But as the decades went by, it shifted its focus to helping people navigate the affordable housing market. with a call center and a dedicated staff, it eventually delivered personalized support for a variety of housing initiatives across the country. And while the work they were doing was making an impact, they weren’t well known in their world. Their brand and visual identity just wasn’t reflecting their mission. It was our mission to change all of that.