Coronaviral Marketing: Doing our Part in a Pandemic

Helping agencies, businesses and philanthropic institutions fulfill their missions

Well, here we are. This is a highly strange time for all of us. The kids are home, and we’re doing our best to help them keep up their studies. College students are back home with their parents. Businesses are shutting their doors or adjusting they way they operate. Agencies are adjusting their flows to work away from their offices. Philanthropic groups are working hard to figure out they are going to help in this time of crisis. It’s a giant mess, but we’re figuring it out as a society.

At times like these, it can seem easy to forget, but messaging around coronavirus is, in fact, marketing. However it affects you, whatever your staffing needs, whatever your response, whatever your agenda, whatever you feel your audience should know, you need to communicate clearly and informatively. And you should rely on the steady hand of advertising professionals to ensure that message is met with precision.

Agencies can turn to UpperNinety
With your workforce scattered, and the knowledge that illness could temporarily remove key players from your lineup, it’s important to have a backup plan in place. Let UpperNinety be that plan. With no central office where we all gather, we’ve been practicing social distancing long before it was cool. And that means we’re a less risky bet when it comes to finding healthy, auxiliary help.

Plus, we’re absolutely comfortable working away from your agency and still executing high-caliber creative. We are fluent in all forms of modern communication, from old-fashioned G-Chat to Skype, Zoom, Google Hangouts, Join.me and more. And let’s not forget good-old phone calls and emails. So if you’re short on talent, or if you have out-of-the-ordinary work that requires the deft hands of people accustomed to working on difficult, not-always-easy-to-translate-to-the-audience messaging, just reach out, and we’ll be here for you.

Businesses can turn to UpperNinety
Businesses are really getting hit hard by the coronavirus pandemic. For some, it’s just the growing pains of trying to understand how to make things work when their entire staff is working from home. For others, it’s the burden of having to shut down the business completely, or simply having a much smaller range of offerings to their customers. There’s a lot to communicate, but doing so may prove difficult.

At UpperNinety, we can help you reassure and inform your audience by helping them understand what you are doing to aid the community, what you are doing to protect customers and employees, how your business offerings may have changed in the short term, or how they can still make use of your services. Whatever your needs, UpperNinety can put together thoughtful creative to help your business and your customers stay informed during these difficult times.

Philanthropic institutions can turn to UpperNinety
Philanthropic institutions are at an interesting crossroads at the moment. While they all have their specific purposes, all are currently mapping out their strategies as to how they can use their resources to better manage coronavirus and its impact across the communities they serve, whether those are simply local communities or the nation as a whole.

UpperNinety can help you craft messaging that puts your specific efforts into focus, both informing the communities you serve about how they can use the resources you are making available and demonstrating how those resources are a benefit to all. The aid you are putting together can be vitally important to your audience, and you need to make sure your messaging around it is clear, informative and pointed at the right people.

Make your messaging go coronaviral at a budget that works for you
There has never been a more important time to ensure your message is as clear as can be, and UpperNinety stands ready to help everyone. We are also reducing our rates for all emergency messaging to ensure anyone who has an audience that needs to be informed can do so.

Whether you’re an agency, a business or a philanthropic institution, let’s work together to make sure we’re going our best to keep our organizations and the people they serve happy, healthy and ahead of the game. The need for trust is at an all-time high, so let’s make sure your audience knows you have its best interests at heart.