Posts tagged Philanthropic advertising
Oh, you work in advertising? Allow me to show you the door.

How a new business model transcends a poor economy

If you’ve ever needed a barometer for the state of the U.S. economy, you don’t have to look further than the advertising industry. On the whole, we are one of the first industries to get taken down by an economic downturn, and one of the last to recover. It’s one of the main reasons this career can feel so stressful — aside from the knowledge that you could walk into work one day to find out that a client has disappeared, and your job along with it, you also have to contend with …

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RT FerrellUpperNinetyAdvertising Company, Advertising Agency, Advertising, Ad agency, Local Ad Agency, North Carolina Advertising, Winston Salem Advertising, Greensboro Advertising, Philanthropic advertising, Full Service Advertising, Marketing
Spread the Word about Not Spreading the Virus

How advertising companies, agencies, firms and freelancers can help

Advertising is the ideal barometer for the state of the economy. Marketing budgets tend to be the first thing to go when an economic downturn hits, and those same budgets are often the last thing to come back. In a sense, if advertising companies, agencies, firms and freelancers are doing well as a whole, it’s safe to say the economy is doing well too. But when you see agency layoffs everywhere …

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RT FerrellUpperNinetyAdvertising Company, Advertising Agency, Advertising, Ad agency, Local Ad Agency, Philanthropic advertising, North Carolina Advertising, Winston Salem Advertising, Greensboro Advertising, Full Service Advertising, Marketing, COVID-19, coronavirus, direct mail
Coronaviral Marketing: Doing our Part in a Pandemic

Helping agencies, businesses and philanthropic institutions fulfill their missions

Well, here we are. This is a highly strange time for all of us. The kids are home, and we’re doing our best to help them keep up their studies. College students are back home with their parents. Businesses are shutting their doors or adjusting they way they operate. Agencies are adjusting their flows to work away from their offices. Philanthropic groups are working hard to figure out they are going to help in this time of …

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RT FerrellAdvertising Company, Advertising Agency, Advertising, Ad agency, Local Ad Agency, Philanthropic advertising, North Carolina Advertising, Winston Salem Advertising, Greensboro Advertising, Full Service Advertising, Marketing, Copywriting, coronavirus
Philanthropic advertising: doing good versus doing well

Philanthropic organizations like trusts, nonprofits and foundations often don’t have heavy-hitting marketing partners unless they are a big, established group. When they have a new program or initiative, they make a bunch of calls and see who is available to handle their one-off project. There’s no maintained relationship, and therefore no growing understanding between agency and client to …

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RT FerrellUpperNinetyAdvertising Company, Advertising Agency, Ad agency, Advertising, Local Ad Agency, North Carolina Advertising, Winston Salem Advertising, Greensboro Advertising, Full Service Advertising, Philanthropic advertising